On National Burger Day, Pepsi Took The Win

Last week, brands all around and foodies celebrated #NationalBurger day. However, all the attention and spotlight was actually on the beverages. The classic rivalry between Pepsi vs Coca-Cola had a new turn. When it comes to fast food burger joints, such as Burger King, McDonalds and Wendy's, Coca-Cola has the monopoly.

But not so fast, Pepsi had a clever idea to celebrate the day. The brand made sure to not be left out on this day. Check out their campaign:

It's part of their BetterWithPepsi campaign, and I absolutely loved it! The marketing is clever and so on point along with the execution as well. They kept the tone and voice consistent with their branding, along with the color palette as well. The subtle mentions of other brands definitely keeps the online conversation going and reached their target audience. I wonder if Coca-Cola will provide any sort of 'response'. Through the years, I've always enjoyed watching the marketing efforts on this rivarly.

What did you think about this campaign? Let me know in the comments!

#marketing #ads #pepsi #twitter