Top 7 Print Ads That Were a Game-Changer

/TWP
Jun 3, 2021
1 min read

Part of the fun of marketing and graphic design is to create and see amazing advertisement campaigns through the years. Some of them get traction momentarily, but others won prizes and became a staple in marketing history. Let's take a look at the list:

7. McDonalds: Free Wi-fi

Minimalistic and nicely executed.

Agency: DDB

6. Pepsi: We Wish You a Scary Halloween!

Agency: Buzz in a Box

The viral ad made sure to keep the rivalry alive and their branding with this bold and fun statement.

5. Apple: Sorry, no beige

Agency: Tbwa/Chiat/Day

'Think different' was game changer on the industry, Apple is iconic on their branding and their ads. I also love the "Sorry, no beige", it matches perfectly with their message.

4. WWF

Agency: DDB

Incredibly powerful and intelligent, WWF delivered their message in a clever execution.

3. Volkswagen - Lemon

Agency: DDB

Led by the creative director Bill Bernbach. It ran along with the other iconic ad "Think Small". To this day, this campaign turn heads and light up discussions. It had such a big response then and still to this day, even discussed in tv shows such as "Mad Men".

2. Nike: Dream Crazy

Agency: Wieden+Kennedy

“Dream Crazy,” focuses on a collection of stories that represent athletes who are household names and those who should be. The common denominator: All leverage the power of sport to move the world forward.

1. Stabilo: Highlight The Remarkable

Agency: DDB

In the campaign it features NASA mathematician Katherine Johnson, U.S. First Lady Edith Wilson and Austrian-Swedish physicist Lise Meitner, each print ad highlights the women, whose contribution was put in the shade by the man she was together.